Joey’s
Welcome to Joey’s, a UCLA restaurant on wheels.
Client: UCLA Alumni Association
Project: UCLA’s acquirement of the Trust Building in Downtown Los Angeles
Origin: Theater 146A (The Art and Process of Entertainment Design) final project
Roles and tasks:
Led a team of 5 to develop a unique immersive experience located in the DTLA Trust Building
Facilitated and guided blue sky development, proposing initial concept adopted by the team
Acted as the team’s project manager, keeping the project on schedule and team members on task
Created beat sheet, audience journey, logline, and all other written materials
Standardized brand identity and slide deck design
Co-presented final pitch to Alumni Association client and a panel of themed entertainment professionals